Webinar: The ROI of Financial Aid: Strengthening Mission, Enrollment, and Revenue

Webinar: The ROI of Financial Aid: Strengthening Mission, Enrollment, and Revenue

Financial aid is often viewed primarily as an enrollment expense. But when approached strategically, it becomes one of the most powerful tools for advancing institutional mission, strengthening enrollment outcomes, and improving long-term financial sustainability. In this session, we’ll explore how private schools are reframing financial aid as a strategic investment rather than a discounting exercise.

Using national and regional data, benchmarking insights, and school-based case studies, this session will examine how aid strategy influences accessibility, enrollment stability, net tuition revenue, and resource stewardship. We’ll introduce a practical framework for evaluating financial aid through a net tuition revenue lens, helping school leaders (and boards) better understand the relationship between aid allocation, mission alignment, and financial health. We will also discuss common pitfalls—including over-awarding and unsustainable discounting—and share approaches schools are using to align aid strategy with broader enrollment and institutional goals. Attendees will leave with actionable insights, discussion frameworks, and strategic questions they can immediately apply within their own schools and leadership teams.

Meet the Speakers:

Jennifer Sheppard

Program Credit Information

CPE Credit

• Learning Objectives:

1. Evaluate how financial aid strategy influences enrollments outcomes, mission alignment, accessibility, and net tuition revenue within independent schools.

2. Identify sustainable, data-informed financial aid awarding practices that help schools steward resources responsibly and avoid over-awarding.

3. Apply a strategic framework for aligning financial aid decisions with broader institutional goals related to enrollment, financial sustainability, and long-term school health.

• Field of Study: Finance
• Instructional Method: Group Internet-Based
• Program level: Basic
• Prerequisites: None
• Advanced Preparations: None
• Recommended CPE Credits: 1.0
  

MISBO is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

HRCI Information

This program has been pre-approved for 1 Business (General) recertification credit hours toward
aPHR®, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through
HR Certification Institute® (HRCI®).

MISBO is a recognized provider of recertification credits. HR Certification Institute® pre-approved this program for credits towards aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification.

SHRM Information

SHRM PDC Credit: 1.0
SHRM BoCK: Business Acumen

MISBO is recognized by SHRM to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). For more information about certification or recertification, please visit www.shrmcertification.org.