PPE and Coronavirus resources can be found under the School Resources menu

Webinar: The Data Behind Measuring the ROI of Your Marketing Strategies

Back to Events
Wednesday, November 18, 2020
2:00 PM - 3:00 PM (EST)

Event Details

Effective Marketing Strategies

There are many different ways to market your business and all of them require time and money. In this session, we will review data from dozens of companies to determine where exactly you should be aligning your resources. Using these successful organizations as our guide, we’ll analyze their approach to marketing online and identify a few of the most effective marketing strategies. Perhaps most importantly, we’ll have this discussion within the context of a marketing plan so you’ll be able to take home a comprehensive framework for use with your business.

Meet the Speaker

Peter RossPeter Ross has defined the vision, strategy, and culture of 829 Studios since its founding in 2007. It is his mission to help clients transform their data into strategy and provide an integrated approach that blends creativity with technological sophistication. He is constantly searching for new opportunities clients can leverage to achieve differentiation, develop competitive advantages, and better communicate their brand story. Peter received his Executive MBA from Imperial College London and primarily focuses his time on business consulting, marketing strategy, site architecture, frontend/backend development, SEO/SEM, and interactive media.

  • Learning Objective: Participants will be able to view their marketing goals through data analysis, identify their most effective approach and leave with a framework for a marketing plan.
  • Field of Study: Communications and Marketing
  • Instructional Method: Group Internet Based
  • Program level: Basic
  • Prerequisites: None
  • Advanced Preparations: None
  • Recommended CPE Credits 1.0 in Communications and Marketing.

Registration

All webinars are $50 per session but are FREE to anyone from a MISBO member school. Webinars are one hour in length and begin at 2pm ET.


CPE Credit

MISBO is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.


Additional Information

For more information regarding administrative policies such as complaint, refund, and cancellation, call the office at 404-921-3812 or please use the following link: MISBO Webinar Administrative Policies.

Webinar FAQs

For More Information:

Dianne Sagaas
Dianne Sagaas
Director of Professional Development MISBO (404)921-3812