Webinar: Where Are Your Ideal Families? And Where Will They Be in 2025?

Back to Events
Wednesday, April 7, 2021
2:00 PM - 3:00 PM (EDT)

Event Details

identifying mission-appropriate families in your market

Imagine identifying in real time where the most mission-appropriate families in your market live – those who share the characteristics, values, and attitudes of the families you would like to replicate at your school. These may represent your school’s most ideal full- and near-full-pay family prospects or share interest in flagship programs at your school such as arts, athletics, social justice, and many others, depending on your mission. Where do they live now? Where will they emerge in 2025? Enrollment Feasibility and Forecasting is popular with schools who want to make enrollment and income projections based on highly customizable data. Its purpose is to highly target areas where resources should be spent on marketing—where you will get the most bang for your buck now and in the foreseeable future.

Meet the Speaker

Mike ConnorMike Connor is the Founder and President of Connor Associates, a communication, marketing, enrollment management, fundraising advocate, and leadership search firm for private and independent schools. Before founding Connor Associates in 1988, he was an experienced teacher, coach, counselor, academic dean, admission director, development director, director of communications, and director of advancement. His co-authorship of the NAIS Handbook, Marketing Independent Schools in the 21st Century, garnered much attention and acclaim. His latest eBook, Pulling In the Same Direction, is a testament to the purpose everyone in the school plays to secure its future, including teachers. Because he is connected to the latest educational trends, Mike is in demand as an educational speaker at education conferences around the world.

  • Learning Objective: Attendees will leave with a list of effective options for identifying their target families to maximize future enrollment.
  • Field of Study: Finance
  • Instructional Method: Group Internet Based
  • Program level: Basic
  • Prerequisites: None
  • Advanced Preparations: None
  • Recommended CPE Credits 1.0 in Finance.


All webinars are $50 per session but are FREE to anyone from a MISBO member school. Webinars are one hour in length and begin at 2pm ET.

CPE Credit

MISBO is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

Additional Information

For more information regarding administrative policies such as complaint, refund, and cancellation, call the office at 404-921-3812 or please use the following link: MISBO Webinar Administrative Policies.

Webinar FAQs

For More Information:

Dianne Sagaas
Dianne Sagaas
Director of Professional Development MISBO (404)921-3812