Webinar: Marketing to Millennials and Gen Z
Engage, recruit, and retain millennial families
Discover how you can engage, recruit, and retain millennial families with an eye-opening look at how millennials and Gen Z are shaking up the ways schools communicate. We’ll explore authenticity in messaging, how you can best use social media to reach these demographics, and why personalized content and mobile-first are essential. You'll leave with tips to best help you and others on your leadership team achieve your admission, advancement, and parent communication goals.
Meet the Speaker
With almost 20 years of experience working with or in K-12 schools, Lorrie Jackson is a frequent presenter on online marketing and web strategy for independent schools. She has served as a teacher, director of marketing, and technology coordinator at independent and public schools and has spoken at Jeff Wack's Marketing Institute, CASE-NAIS, ISM, NAIS, and many regional and state conferences. Her chapter, “Marketing Through Social Media” appeared in the 2011 edition of The NAIS Handbook on Marketing Independent Schools. She currently works with schools throughout the South as a member of Finalsite's Client Success and Sales teams.
- Learning Objective: Attendees will be encouraged to review their communication goals and be shown how to utilize best practices in effective messaging to engage millennial and Gen Z families.
- Field of Study: Communications and Marketing
- Instructional Method: Group Internet Based
- Program level: Basic
- Prerequisites: None
- Advanced Preparations: None
- Recommended CPE Credits 1.0 in Communications and Marketing.
All webinars are $50 per session but are FREE to anyone from a MISBO member school. Webinars are one hour in length and begin at 2pm ET.
MISBO is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.
For more information regarding administrative policies such as complaint, refund, and cancellation, call the office at 404-921-3812 or please use the following link: MISBO Webinar Administrative Policies.