Proactive long-term planning for execution of online events
The COVID-19 outbreak has forced schools to adapt quickly and think creatively to create virtual experiences within academics, admissions, and development. School marketers, administrators, and webmasters have gone above and beyond as they rise to new challenges daily. Now, more than ever is the time to form a proactive, rather than reactive, approach to how we build relationships with and inform our communities. During this unprecedented time, schools worldwide have found the most success when they think strategically and efficiently about their digital campus and efforts. Long-term planning for the successful execution of online events and fundraising, distance learning, virtual admissions, and more, must all address four key areas: purpose, people, platforms, and process.
Meet the Speaker
With almost 20 years of experience working with or in K-12 schools, Lorrie Jackson is a frequent presenter on online marketing and web strategy for independent schools. She has served as a teacher, director of marketing, and technology coordinator at independent and public schools and has spoken at Jeff Wack's Marketing Institute, CASE-NAIS, ISM, NAIS, and many regional and state conferences. Her chapter, “Marketing Through Social Media” appeared in the 2011 edition of The NAIS Handbook on Marketing Independent Schools. She currently works with schools throughout the South as a member of Finalsite's Client Success and Sales teams.
- Learning Objective: Attendees will discover best practices for marketing distance learning programs, virtual admissions opportunities, and online fundraising events. In this webinar, case studies and lessons learned will be shared alongside an opportunity for questions/answers following the presentation.
- Field of Study: Information Technology
- Instructional Method: Group Internet Based
- Program level: Basic
- Prerequisites: None
- Advanced Preparations: None
- Recommended CPE Credits 1.0 in Information Technology.
All webinars are $50 per session but are FREE to anyone from a MISBO member school. Webinars are one hour in length and begin at 2pm ET.
MISBO is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.
For more information regarding administrative policies such as complaint, refund, and cancellation, call the office at 404-921-3812 or please use the following link: MISBO Webinar Administrative Policies.